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Pay-Per-Click

The most cost-effective online marketing service

Digitalisation is well-known and applied in most of industries and this trend is continually growing and is a can-not-be-missed marketing channel in marketing plans of enterprises to be visualised on internet. Despite the diversity of advertising tools and digital marketing channels, Pay-per-click (PPC) Advertising has shown its effectiveness and profitability that allowed customers control their paid and boost their campaign immediately. With Twok team, you can enhance your brand visibility on search engine.

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What is Pay-Per-Click?

Pay-per-click advertising is an internet advertising model to drive traffic to your dedicated website. Advertisers choose typically key words, phases relevant to their targets, in which PPC advertising allows businesses in all sizes and all industries to control their budget & their message to targeted audience and only pay each time for user clicks. PPC advertising provides targeted visibility, enhance your brands and speed up customers’ buying journey in a dedicated period upon your needs.

Besides, combining SEO (Search Engine Optimization) and PPC Advertising is the best way to maximise your target and drive better results.

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Pay-Per-Click Types

Search Ads

Appearing to users who are already looking for your industry or brands/products. This kind of ad is suitable for short sales period or one-time campaigns.

Display Ads

Appearing on Google’s partner websites, it targets to users who visited related sites. Maximising photos & texts to capture users’ attention will help advertiser obtain the results.

Social Ads

This kind of ad is the most fast- growing segment of PPC Advertising. It appears on social media platforms including Facebook, Linkedin, Twitter. Social Ads will reach users by their hobby, networks, interest, etc.

Remarketing Ads

Remarketing Ads will remind users who visited websites to return and encourage these users convert. It’s the best way to reach high-converting buyers.

Google Shopping Ads

The ad is suitable for websites containing a huge number of products/services. It appears in a carousel above and beside the main Google search results.

In-stream Ads

It’s also called Youtube Ads. The ads will appear on Youtube’s search results, videos on Display Network.

Gmail Sponsored Promotions (GSP)

Allowing advertisers to reach leads right in their inbox. GSP has a click-to-call function that allows users to make a direct call to advertisers.

Local Service Ads

This ad service follows a pay per lead model. Advertisers don’t need to pay for clicks which don’t turn into leads. The ad is available for a few markets in limited industry such as HVAC, electric, etc.

Reason

Why is Pay-Per-Click?

  • Brand visibility improvement

    Capturing the awareness of customers

  • Fast Results

    Getting immediate results

  • Expansive Traction Channels

    Selecting various marketing channels & reaching larger users

  • Data tracking

    Tracking campaign metrics, providing clear overview campaign performance.

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