Anchor text refers to the clickable words or phrases that are hyperlinked to another page on the same website or a different website. In SEO, the anchor text is an important factor in determining the relevancy and authority of the linked page.
The anchor text provides context and helps search engines understand what the linked page is about. For example, if a blog post about dog food links to a page selling dog food, the anchor text “dog food” tells search engines that the linked page is related to that topic.
However, overuse of the same anchor text or the use of manipulative anchor text to try to manipulate search rankings is considered a violation of Google’s Webmaster Guidelines and can result in penalties. Therefore, it is important to use anchor text naturally and in a way that is helpful to the user.
What is “Anchor Text” in SEO?
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