Content Marketing Manager

Job Details

We are looking for an experienced Content Marketing Manager to join our Global Marketing Team. If you love creating high-quality and engaging content and drive business success with it, we want you in our team!

As a Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

Job Responsibilities

• Spearhead the global content strategy for the company.
• Create different content resources each month to drive leads, subscribers, awareness.
• Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
• Manage and develop a blogging strategy.
• Grow our subscriber base.
• Lead the SEO team to drive strong organic traffic.
• Work with designers, product marketing, sales, and external influencers and other industry experts to produce great content that support every part of the customer journey.
• Oversee the whole process of content localization for several regions.
• Adhere to the internal policies and procedures.

Job Requirements

• Degree in Public Relations, Marcomms, Marketing or equivalent.
• At least 5-8 years of relevant working experience in marketing professional services, banking or similar fields, finance technology companies.
• Drive, competence, flexibility and a willingness to learn.
• Good copywriting skills with a creative touch.
• Ability to work under pressure/ tight deadlines.
• Good teamwork, analytical and problem-solving skills.
• Excellent in interpersonal and communication skills.
• Good ability to grasp conceptual ideas and execute creative ideas.
• Must be willing to travel when required.
• Good interpersonal, presentation and communication skills.
• Work well in a team and efficiently able to manage multiple projects and deadline simultaneously.
• Excellent written and oral communication skills in English and Chinese/Mandarin (ability to converse in Chinese/Mandarin will be a great advantage to liaise with the Mandarin-speaking associates).